Q magazine audience analysis and research

The majority of Q magazines readers are male, with them being 66.2% of the audience. This means that the editors would have to be able to interest male and female readers, as the split is not too drastic. This may be why they use a lot of female artists that men and women would like, but also do different issues of male artists or boy bands which would interest women more than men. This means that they would be able to interest both gender of readers.

The statistics also show that 83.8% of the readers at 15-44 years of age. This is quite a large age range with people that would have different interests and tastes. This means that the magazine would have to include young and recent artists to interest the younger group of readers, but also slightly older artists that the older readers would know. For example Q have done this by including currently popular artists like Adele, but they have also included slightly older, although extremely well known artists like Madonna and John Lennon.

Each issue usually focuses on one artist mainly, for example after Amy Winehouse’s death in 2011 an issue was dedicated to her. Each issue usually has a picture of the artist they are focusing on covering the majority of the front cover page. The front page usually doesn’t have any other pictures on the front cover, making sure that the main focus is on the celebrity on the front.

In my magazine I am aiming for the same type of audience. Although I think there is a gap in the market for a magazine of this type that is aimed mainly at females of this age group. I think that by aiming my magazine more at females, my magazine will sell more. Although, I do not want to appeal only to females, so to do this I will use more neutral colours and I will still use celebrities that will appeal to men and women.

I plan to use neutral colours like black silver and white in my magazine, as I aim to target males and females. I would also like to focus my magazine on a range of celebrities that would interest everyone.