Note to Moderator

Note to moderator

Dear Moderator,

My brief for my AS Media was to create a Front Cover, Contents Page and Double Page spread for a new music magazine. I chose to do my music magazine on a pop based genre due to recent rends causing a higher demand for this genre of music magazine, therefore, in order to supply to an ever demanding audience, I wanted to give the preferred audience of both males and females between the ages of 14-20, a new and up to date magazine in which they can effectively voice their views on what the magazine will contain.

I have used labels on my blog to make it easily navigable in order to find what you are looking for.

Yours Sincerely,

Emily Deegan, Edgbarrow School.

Candidate Number: 0098

Centre Number: 51111

Final front cover

Final contents page

Final Double Page Spread

Question 7

Question 6

Questions 4 and 5

Question 3

Question 2

Question 1

Evaluation questions

Evaluation questions

1. In my magazine research and planning I analysed several issues from Q magazine. This is because I wanted my magazine to be quite similar, and be of the same genre as these magazines. There are some things from Q magazines that I have mirrored, and used in my own. One of these things is the genre of music and the artists that they use. I used quite recent artists that would have their music in the charts. I did this because my target audience is young people, and most young people listen to pop music and other popular artists. For example in my magazine contents page, I have written about Justin Bieber and Rihanna. This is because I decided it was best to choose a male and a female artist as my target audience is both males and females, the same as Q. Although one thing I did differently was, in Q magazine they use older artists, for example Madonna. I haven’t used older artists because my target audience is slightly younger than those that Q have targeted. Q have used quite a basic colour scheme, of black grey and red, I have chosen to use a similar colour scheme but I have not used any red in my fonts or logos, or with background colours. This is because I did want my magazine to be slightly different although I have used some things that Q have used. I chose to use this colour scheme because the colours used are quite neutral and therefore it would attract either males or females.
    
2. My magazine was designed to represent and attract young people who listen to music in the charts. Although, my magazine does not represent them in a stereotypical way. Stereotypical magazines that are aimed at teenage girls in particular are usually brightly coloured and all about boy bands. Although my magazine is also aimed at boys I didn’t want to fit this stereotype. I wanted to create a magazine with a colour scheme that would attract males and females and also artists that more people would be interested in, rather than just boy bands. I think that my magazine represents this group of people to be different than what the media portrays them to be, I also think my magazine makes them look quite original and different. I want my magazine to represent normal teenagers that listen to music in the charts and read about the most popular celebrities.
    
    
3. When it comes to publishing my magazine I think that the internet and social networking sites will make a huge difference. Over the last few years the music industry has changed massively, because of the internet. With millions of people following artists online and waiting for them to announce their music or new products. Fans of celebrities can also pre order the artists music before it actually comes out. This helps to make a lot of money for the music industry. I think that social networking sites would be a good place for me to promote my magazine. This is because my target audience is younger people between the ages of 14-20. This means that they are likely to be on these sites and often using the internet. This means I could promote my magazine on these sites and the right people would be seeing it.         
4. My target audience is both males and females between the ages of 14-20. I have chosen this target audience because I feel there is a gap in the market for a magazine, aimed at young people and both males and females. I feel like this will attract a lot of people from this group because there are no other magazines that target this specific group of people.
    
5. I made sure my magazine would be appealing to my target audience because I chose a neutral colour scheme that would attract males and females. I have also chosen to talk about artists that would appeal to males and females. For example Justin Bieber to attract girls and Rhianna to interest boys. These artists are also current and popular and their music features on the UK top 40 list. I tried to make my magazine as different from stereotypical teenage magazines as possible by mixing genders and targeting such a wide age range.
    
    
6. At first I found it difficult using the software when creating our magazines especially during our drafts. I had trouble with using the software in the exact way I wanted…
    
7. Throughout the process of creating our own music magazine I have learnt several things. One thing I have learnt is how important it is that you do good research and planning. This is because it ensures that you know what other magazines in the industry are like. It also means you can see what is popular and what is not, meaning you can mirror certain things from different magazines but also change things that are not popular, or your type of magazine.

Double page spread draft

Draft

Dolby

Emily, this is incomplete and very basic at the moment. It is vital you take and upload pictures and start developing the construction.

Contents draft

Magazine draft

Name ideas:

• Noise
• Listen
• Dynamics
• Sound
• Replay
• Atmosphere
   
  The name I have chosen to use for my magazine is ‘Atmosphere’. This is because I think it will interest readers, to find out more what it’s about. It also links in with the theme of my magazine because it relates to live music, and festivals, with the atmosphere they have. I am also using this name because it is different to normal names of magazine and it adds an edge to mine.
  Atmosphere
  This is what I want my magazine name to look like and the font I will use. I have chosen to use this font because, like my name, it is quite different to usual magazine fonts used. Although it is different it is still bold and eye catching and the bold, black letters will stand out on the silver and white background.
   
  MASTHEAD
  For my masthead I will use the font above. This is because it is a bold font and will also show up well on my background. It is also quite unique for a masthead.
   
  For the font used to write the articles etc. I will use this font. This is because it is not as bold as the others so will be clear to read. It is also different to small and unclear fonts that are normally used in things like magazines and newspapers. This font is also quite modern, which is how I want my magazine to come across to the reader.

Q magazine audience analysis and research

The majority of Q magazines readers are male, with them being 66.2% of the audience. This means that the editors would have to be able to interest male and female readers, as the split is not too drastic. This may be why they use a lot of female artists that men and women would like, but also do different issues of male artists or boy bands which would interest women more than men. This means that they would be able to interest both gender of readers.

The statistics also show that 83.8% of the readers at 15-44 years of age. This is quite a large age range with people that would have different interests and tastes. This means that the magazine would have to include young and recent artists to interest the younger group of readers, but also slightly older artists that the older readers would know. For example Q have done this by including currently popular artists like Adele, but they have also included slightly older, although extremely well known artists like Madonna and John Lennon.

Each issue usually focuses on one artist mainly, for example after Amy Winehouse’s death in 2011 an issue was dedicated to her. Each issue usually has a picture of the artist they are focusing on covering the majority of the front cover page. The front page usually doesn’t have any other pictures on the front cover, making sure that the main focus is on the celebrity on the front.

In my magazine I am aiming for the same type of audience. Although I think there is a gap in the market for a magazine of this type that is aimed mainly at females of this age group. I think that by aiming my magazine more at females, my magazine will sell more. Although, I do not want to appeal only to females, so to do this I will use more neutral colours and I will still use celebrities that will appeal to men and women.

I plan to use neutral colours like black silver and white in my magazine, as I aim to target males and females. I would also like to focus my magazine on a range of celebrities that would interest everyone.

Prezi presentation (planning)

Colour schemes

There are many different colour schemes that you could choose from to create your magazine:

 

 

All of these colour schemes would be good for a magazine. But the one that suits my magazine the best is the last on, with silver, black and white colours. I have chosen to use these colours because I think the black writing will look really bold and clear on my silver and white backgrounds. This is also because these colours are very neutral, and therefore will appeal to men and women. Even though there are not bright colours in this, the silver adds a slight edge to it. These colours also relate well to my genre because I will include recent celebrities and also slightly older ones, so that my magazine will appeal to all age groups. These colours will appeal to my target audience and will go well with the look of my magazine.